Hubbard Clothing Co.

by Goddard Design Group

2018 PROJECT: Hubbard Clothing Co. in Rogers, AR

Donnie Hubbard had only two simple requests when he hired his friend Chris Goddard of Goddard Design Group to create the interiors of his Rogers men’s store: A place to hang clothes and lockers in the private lounge area. Known for his expertise in high-end and luxury design, Chris created a story that tells the tale of Hubbard Clothing Co. “When you walk in the door, you feel like you’ve been transported to Madison Avenue or a shop in Europe,” Chris says of the design that started with antique oil paintings, which can be seen in a number of applications throughout the space. Here’s how he designed three distinct areas that function together for the ultimate luxury shopping experience.

Hubbard Clothing Co. features men’s clothing selections from around the globe, so it was important the design of the shop reflected this cosmopolitan influence. Chris custom designed all of the display pieces, allowing him to carry his vision throughout even the smallest details. Solid black backgrounds allow the clothes to stand out, while the incorporation of plaids and leather lend what the designer calls an “English country house feel” to the overall look—thus adding to its worldliness.

In the private lounge area, which is accessed by walking through a custom-built armoire, the theme continues. “This is really like a gentleman’s speakeasy,” Chris says of the secluded space that occupies one third of the store’s square footage. A series of wall lockers store liquor with watchful eyes peeking through each of the oversized keyholes. Similarly, oil paintings (and a 1950s mounted Dall sheep) look down from the wall space above a red Chesterfield sofa. Finally, a billiards table invites endless games and fosters the communal sense of camaraderie that seems to flow through the shop.

Hubbard’s bespoke barber shop, which is manned by Italian barber Gaetano Mariconi, is no different in feel than the rest of the store. Again, reflecting the inspirational oil portraits, a paper created from Polaroids that Andy Warhol took of himself with different haircuts and wigs covers the front of the washstand, giving the feel of eyes looking out at clients who are in the chair for a trim. The rich black walls lend a cozy, private feel that adds to the complete luxury experience of a shop and a shave.

Chris Goddard is the founder and principal designer of Goddar Design Group. Chris has over 25 years design experience and possesses a unique approach to design because he believes that each space should tell a story or evoke a mood.

Through his eclectic style and attention to detail, he truly creates an artful mixture of elegance with personal history. Chris sees each client as unique and by tailoring to their needs, environment and history, he is able to create an inheritable home which will welcome generations for years to come. "A life worth living is a life well lived." This is Chris' mantra, and he tackles each day with the expectation to change and enhance lives through design.

University od Arkansas, B.S.B.A 1991, Minor - Art with emphasis on design

Chris Goddard is a member of A.S.I.D., as well as I.D.S. He has been voted best interior designer by regional and national shelter magazines throughout the past decade. Other accolades include being nominated for the 2017 Andrew Martin International Interior Designer of the Year and receiving an 2018 ASID Award of Excellence. Chris also hosted a design show on Voice America Radio and has been featured on numerous blogs and in a variety of articles on design.


  • Traditional Home
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  • At Home Arkansas
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  • Andrew Martin Interior Design Volume 21
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