The Hotel at Midtown


Located off Chicago’s Elston industrial corridor and towering above the new Midtown Athletic Club, the 3,300 sqm, 55-room Hotel at Midtown provides active travelers an exclusive fitness experience and brings a high-end lifestyle center to boutique hospitality. The Midtown Athletic Club and Hotel project is part of a 54,000 sqm development, transforming what was the largest indoor tennis club in the country to the largest lifestyle center in the country.

Human interaction was the measure to design both the interiors and exteriors of the project. From the gradual height increases in section to the clear intuitive wayfinding, every detail is considered part of the human experience. Guestrooms are artfully detailed with custom finishes and furnishings for relaxation and ease. Each room has custom features beginning with etched cross-cut wood room signage, and moving inside to the walnut casework with ergonomic pulls, headboard with open storage, and a frame supporting the vanity that keeps toiletries and towels dry and within arms length. In addition, the floor to ceiling custom wallpaper defers to the urban context and appears like an abstract painting behind the bed. In a chance meeting with tennis icon Venus Williams, the client asked her firm, V Starr Interiors, to design the interior of one suite and new tennis lounge. At Midtown, connection to the human experience is felt in the impeccable design of everything.

Where fitness is an amenity to the typical hotel, the Hotel at Midtown serves as an amenity to the 19,000 sqm high-end Club. Hotel guests have all of the perks of Club members – from boutique studios such as Yoga, Pilates, group fitness, multimedia Spinning, Boxing and rooftop workout areas – to custom amenities such as a signature Restaurant, indoor and outdoor Pools, a Spa and a full-service Salon. Staying true to the project concept and requirements, relentless attention was paid to the overall unification from master planning to the smallest detail.


Firm name: DMAC Architecture
Designer Role: Architecture & Interior Design

Founded by Dwayne MacEwen, DMAC Architecture is a Chicago-based studio with over 23 years of experience in architecture, interiors, product and furniture design. We specialize in innovative space, imaginative use of materials and artful details. Our solutions are experiential and transcend functionality. Our work spans a wide range scales and typologies – from Hotels, Health Clubs, Spas, Casinos, Restaurants and Race Tracks to single family Residences, kiosks and door knobs. While we live in Chicago, our work can be seen from New York to London, Barcelona, Miami and Montreal.