ASYA Sales Gallery Design Concept
Located in Jakarta Indonesia, Asya is the family orientated and warm-hearted development which centers around the family ancestry as a concept. Using the family tree as a physical concept, various architectural elements trickles and flows through the space as lighting and partition features. The various spaces are structured with interconnecting components, warm lighting with soft textures throughout to echo the warmth and sentiment within the areas. These physical details weave and envelop the visitor within a comfortable surround, reiterating the sense of familial protection and nurture, creating different functional areas of open and enclosed spaces without making the space too small. The Reception sculpture is an abstraction of a tree, simulating the concept of lineage.